Senior Business Development Representative (Outbound)

Adstract Digital is a full-service digital marketing agency that partners with growth-focused brands to align strategic objectives with bold execution. The team specializes in brand strategy, social media management, Google Ads, and social media advertising to help clients stand out and scale. Through in-depth brand workshops, Adstract Digital uncovers what makes each client unique and translates that into a strong market presence. The agency focuses on data-driven campaigns, meaningful audience engagement, and measurable performance. Adstract Digital is committed to building brands that are memorable, impactful, and ready for sustainable growth.

Note: This Role is a leading role for our new JV. —Excellent English, written and spoken, is a core requirement for this role. You will speak with US and UK business owners every day, so you must understand them quickly and reply clearly.

Role Description:

Most BDRs call a purchased list. We want someone who finds buyers before they ever appear on one: the business owner asking Reddit for agency recommendations, the founder complaining about their ads on X, the company that just started hiring for marketing roles/building AI Softwares.

The Senior Business Development Representative (Outbound) is a full-time, hybrid role based in Islamabad, with flexibility for some work from home. In this position, the individual will proactively identify and qualify new business opportunities through outbound prospecting, including cold calls, emails, and social outreach. The role involves managing a sales pipeline, conducting discovery calls, and presenting Adstract Digital’s services to prospective clients in target markets.

You will be responsible for generating new business for the company. You will find the right companies and the right people, reach them by phone, email, LinkedIn and social channels, and hold real conversations that end in a qualified meeting with our closing team.

The Senior BDR will collaborate closely with the marketing and sales teams to refine messaging, improve lead quality, and support revenue growth. Responsibilities also include maintaining accurate CRM records, preparing activity reports, and contributing to continuous improvement of outbound strategies.

You will be responsible for generating new business for the company. You will find the right companies and the right people, reach them by phone, email and LinkedIn, and hold real conversations that end in a qualified meeting with our closing team.

This is a cold-calling-heavy role. You will spend most of your day on the phone, and the rest building your own lead lists, following up and keeping your records clean. We do not hand you a list and leave you alone. We give you a built system, written procedures, defined targets and regular coaching, and we expect results in return.

How success is measured:

We measure what you do each day, and what it produces. In your first two months we use reduced targets while you learn the system. Your monthly scorecard also looks at call quality, list quality and the meetings that actually happen and turn into pipeline.

What we are looking for

• At least 3 years of B2B outbound cold calling, with results you can state in numbers.
• Excellent spoken and written English. You understand business owners and executives in fast conversations, listen carefully and reply clearly and naturally. We test this in the interview with a live call exercise.
• Hands-on experience with GoHighLevel or a comparable CRM, and with a power dialer.
• Practical experience with several of the data, signal, enrichment and outreach tools listed above. You do not need all of them, but you must know how they fit together.
• Confidence using AI tools for research, call preparation and drafting, with the judgement to check every output before it reaches a prospect.
• Experience of building lead lists and verifying contact data.
• A track record of turning conversations into booked meetings.
• Reliability, honest reporting and respect for compliance rules.
• Willingness to work set hours aligned with US and UK business hours

This role is not for you if

• You want a quiet role with no daily targets.
• You rely on a fixed script and avoid real conversations.
• You are not willing to follow calling, privacy and security rules.
• You cannot work the hours above, or do not have a reliable internet connection and backup.

What we offer

• A base salary of PKR 100K-150K plus performance commission.
• A built system: GoHighLevel pipeline and automations, a power dialer, and paid licences for the data, enrichment and outreach tools above.
• Written procedures for every part of the day, a structured 90-day ramp and weekly call coaching.
• A clear scorecard, so you always know what good looks like.
• A fully remote role with set hours.
• Room to grow into closing and senior roles as the team grows.

Hiring process

1. Application and screening questions
2. Screening call with Human Resources (20 minutes)
3. Panel interview (45 to 60 minutes)
4. Practical assessment with a live call, a list-building task and a short writing task
5. Decision and reference check